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Tg green tea

Ancient wellness traditions, blended in Britain to help fuel and nourish our lives.

Soft Drinks

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Company name:

Tg green tea


Tagline:

Ancient wellness traditions, blended in Britain to help fuel and nourish our lives.


Website: www.drinktg.com
Location:

Hertfordshire


Category:

Soft Drinks

Company overview

Hertfordshire-based startup Tg Green Teas was founded by long-time friends, Dr Hua He and Sophia Nadur.  Raised in China before moving for further studies and work in Japan and France, Dr He is a qualified medical doctor, a research physician and a mum of two. Sophia Nadur previously held marketing & innovation positions in global food & drinks companies. She also mentors Warwick Business School students and is a serving magistrate. “Hua and I are on a mission to change what we all drink, for the better! We co-founded the drinks startup to offer one a new category of drinks that is nutritionally sound, affordable, and innately beneficial to us at different life stages & lifestyles i.e. Tg tea”.

“Tg” is an innovative British-made drink that hits the new “sweet spot” people want today, namely less of the "bad" stuff (sugar, lots of especially weird sounding ingredients), natural functionality and affordable.  

Tg drinks are uniquely low in sugar – less than ½ of coconut water – and the first/only RTD tea globally to be Sugarwise-certified. Earlier this month, leading health advocates, industry and academic experts across Britain gave us the Best Small Company Innovation in Sugar Reduction Award. 

Tg “mandarin” is especially popular - offering a refreshing and familiar citrus taste but with the goodness of green tea and a few other select ingredients "smuggled in" i.e. tastier alternative to energy drinks. We will be sampling these drinks on stand 190 at Food Matters Live and invite you to visit us in the Sugarwise pavilion to experience what the fuss is all about.

Tg is, as well, the only RTD tea to be registered with the Vegan Society. We care about where our ingredients come from and the processing steps which trumps “organic” any day. Around 2% of the UK population is vegetarian (>1.2mil people) with half of them vegans. Millennials and Gen Zs make up the majority of vegans in the UK but millions of folks of all ages have begun to follow a plant-based diet making Vegan certified drinks like Tg even more attractive to stock on retailer shelves today.

Tg is shortlisted for the 2017 Food Matters Live Innovation 'Better for You' Award. Tg  UK 2016 Quality Food Award, a 2015 World Beverage Innovation Award, and a 2015 Global Packaging Design Award. 

Sophia Nadur, co-founder of Tg drinks, explains in a Food Matters Live video interview why we developed the drinks FML Video Interview


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Description

The story behind Tg green tea

Founding Team

Sophia Nadur

CEO

Sophia Nadur has more than 25 years’ marketing & innovation experience at Coca-Cola, Mars, Unilever, and Kraft, where she developed and led complex marketing activities and NPD across multiple food & drink categories in Europe, China, the USA, and Latin America. She now runs her own global innovation consultancy practice supporting companies needing to reformulate and/or reposition product portfolios. She is also a qualified lawyer and the co-founder of a London-based beverage start-up that developed a range of ancient TCM wellness drinks on sale in UK, the Middle East, and elsewhere!

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Tg green tea with mandarin & ginseng - 12 x 330ml bottles

Price: 14.99

Quantity available: 500

This is Tg. Smart. Sassy. Social. Like nothing you’ve tried before. Refreshingly delicious and naturally uplifting green tea drink with ginseng extract. The tea infusion is made with real green tea leaves which give the drink a soft, crisp taste. We then blend in a sprinkle of ginseng and mandarin peel extract that, along with the green tea, help strengthen your roots and put a spring in your step, according to ancient wisdom of the Middle Kingdom.

Very lightly sweetened with cane sugar and stevia. 30 calories and 2g sugar per 100ml. Make the move to higher refreshment. Enjoy the natural uplift of Tg green tea with mandarin & ginseng. You will never want to go back to drinking artificial energy & sports drinks.

Every 330ml drink is proudly bottled in the UK and is free from preservatives, colours and artificial flavours.

Vegan registered with The Vegan Society. Sugarwise certified as low in sugar. 2015 Beverage World Global Packaging Design Award, 2015 World Beverage Innovation Award. 2016 UK Cafe Quality Food Award. As importantly, Tg is delish drinks’ lover approved! Here’s what UK registered dietitian and Yorkshire lass Nichola Whitehead thought about our iced Tg green teas – Tg Green Tea review .

Estimated delivery: 2-3 business days

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