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Smith & Sinclair

The Creators of Edible Cocktails

Wine and Spirits

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Company name:

Smith & Sinclair


Tagline:

The Creators of Edible Cocktails


Website: http://www.smithandsinclair.co.uk/
Location:

London


Category:

Wine and Spirits

Company overview

Edible alcoholic cocktail pastilles with premium flavours created by Smith & Sinclair. Begin your experience here with unadulterated indulgence. THE BIRTH The idea was to run a series of dating nights that encapsulated what it felt like to be a kid at a party; no inhibitions, rules to be broken and shameless fun. The nights were hosted on the floor, board games everywhere. The one thing that didn’t fit in was waiting for a drink at the bar. So we appropriated our own version, a ‘Candy Bar’. We presented a range of deconstructed cocktails for eating. Our edible cocktails took so much attention that we wanted to explore their appeal outside of the events. Image preview not available THE MARKET Berwick Street. Sandwiched between a bread stand and fruit stall we sold our (yet to be named) alcoholic Cocktail Pastilles to locals, small businesses and tourists a like. Three weeks. £3000. We launched a website and called ourselves Smith & Sinclair. Image preview not available THE 20,000 At first we thought it was a mistype. Five days after launching our website we had an order of 20,000 pastilles, to be included as part of (what became an award winning) marketing campaign for imbibe Live. With the deadline fast approaching we needed to find production space quickly so went to spaces that weren’t being used and unlikely kitchens - churches, schools and even a synagogue. 20,000 pastilles, 42 boxes and 2 van loads later we completed the order and moved into a rather quirky permanent site in North London. Image preview not available OUR LITTLE SECRET Born out of ‘play’, we thought carefully about what brands we wanted to work with to position ours in front of our most likely customers. As we had taken something so classic, a cocktail, and flipped it on its head the perfect first brand partner had to be Secret Cinema, a brand who took something we all engaged with and made it magical by flipping the idea of ‘engagement’ around. We have consistently continued to work together and love every minute. ON SHELF Almost one year our first iteration of the Cocktail Pastilles launched across the UK, into Harvey Nichols. Fabulously positioned in the ’Wine Shop’ section of the store we displayed our first gift selection. Image preview not available INNOVATION LAB ‘How has no one done it before’. It’s really hard to do. So hard in fact that we are now patent pending globally on the process and product. The retention of IP is now a core asset to our business and so we continue to innovate unique ingestible products for our own events and activities in addition to working with brands on projects they want to bring to life. #EATYOURDRINK With a year of retail under our belt we wanted to create a space that we could use to bring the brand to life. In partnership with the sensational Benefit Cosmetics we took over the ground floor of their world flagship store on Carnaby St, London to create the worlds first alcoholic sweet shop. Consumers came into our world with Candyfloss cocktails and alcoholic dip dabs we served the young at heart for 5 weeks in the lead up to Christmas



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Description


Edible alcoholic cocktail pastilles with premium flavours created by Smith & Sinclair. Begin your experience here with unadulterated indulgence.

Image preview not available

Ingredients
Gin, whisky, rum, gelatine, sugar, glucose, bicarbonate soda, dehydrated lemon, natural elderflower flavouring, natural violet flavouring, thyme, juniper bitters, dehydrated grapefruit, malic acid, grapefruit bitters, Angostura bitters, grenadine, amaretto, natural amaretto flavouring, pink and black peppercorns, clove and natural strawberry flavouring.

Storage
Store at room temperature in dry conditions

Information
Contains alcohol (6.4% abv)
Each box contains 6 pastilles = 2.6 units
Weekly unit guidelines = 14 units
Made in London
Free from allergens

Founding Team

Melanie Goldsmith

Director

I dreamt of being a jazz singer and now I'm a grown up Willy Wonka.

The rest of the team

Investors

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PITCH DECK

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select your products

MIXED SELECTION

Price: 10

Quantity available: 100

The ultimate gift that will be the talking point of any event or dinner party. The perfect present for a cocktail lover or to treat yourself on an indulgent night in.

This selection includes our full range of Edible Cocktails. Made with high quality spirits, bitters and real fruits. They are all topped with tantalising garnishes.

Flavours include:

-Gin & Tonic: A violet infused gin pastille, coated with a tart lemon sherbet infused sugar
-Elderflower Spritz: A gin and elderflower pastille, coated with a thyme infused sugar
-Whisky Sour: A grapefruit infused whisky pastille, coated with a tart grapefruit pith infused sugar
-Godson: A Whisky and amaretto pastille coated with a tart sugar
-Berry Daiquiri: A dark rum and mixed summer berry pastille coated with a pink & black peppercorn infused sugar
- Spiced Rum: A spiced, dark rum pastille, coated with a clove infused sugar

*includes free UK mainland delivery

Estimated delivery: 3-5 business days

VODKA SELECTION

Price: 10

Quantity available: 100

We believe we should all make time for play.

Our Vodka Edible Cocktails are expertly mixed for your pleasure with triple distilled vodka (38% ABV), fresh fruits and syrups to create a range of sweet and refreshing pastilles. Each Cocktail holds a kick at 6% ABV per pastille.

We recommend two bites.

With a unique consistency the pastilles are to be chewed, allowing the flavour to mellow on your tastebuds.

Our Vodka Selection includes:

-Rhuby Mule: A vodka and ginger pastille with a twist of Rhubarb, coated with a sour lime infused sugar
-Long Island High Tea: A black tea infused vodka and rum pastille coated in a raspberry infused sugar

Estimated delivery: 3-5 business days

GIN SELECTION

Price: 10

Quantity available: 100

We believe we should all make time for play.

For our London Dry Gin Selection we have used floral notes to compliment the citrus botanicals, offering summer sensations any time of year. Blended with fragrant notes of violet and elderflower, each pastille still holds a subtle kick at 6% ABV.

Our delectable Pastilles, made from premium spirits, should be lightly chewed and allowed to dissolve in your mouth.

We recommend two bites.

Our Gin Selection includes:

-Gin & Tonic: A violet infused gin pastille, coated with a tart lemon sherbet infused sugar
-Elderflower Spritz: A gin and elderflower pastille, coated with a thyme infused sugar

Estimated delivery: 3-5 business days

WHISKY SELECTION

Price: 10

Quantity available: 100

We believe we should all make time for play.

Our Whisky Edible Cocktails are mixed to compliment the subtle notes of the blend. This range can provide a introduction to the subtleties of blended scotch whisky, enhanced with citrus and nutty flavours. Each Cocktail holds a kick at 5.4% ABV per pastille.

We recommend two bites.

With a unique consistency the pastilles are to be chewed, allowing the flavour to mellow on your tastebuds.

Our delectable Pastilles, made from premium spirits, should be lightly chewed and allowed to dissolve in your mouth.

We recommend two bites.

Our Whisky Selection includes:

-Whisky Sour: A grapefruit infused whisky pastille, coated with a tart grapefruit pith infused sugar
-Godson: A Whisky and amaretto pastille coated with a tart sugar

Estimated delivery: 3-5 business days