Edible alcoholic cocktail pastilles with premium flavours created by Smith & Sinclair. Begin your experience here with unadulterated indulgence. THE BIRTH The idea was to run a series of dating nights that encapsulated what it felt like to be a kid at a party; no inhibitions, rules to be broken and shameless fun. The nights were hosted on the floor, board games everywhere. The one thing that didn’t fit in was waiting for a drink at the bar. So we appropriated our own version, a ‘Candy Bar’. We presented a range of deconstructed cocktails for eating. Our edible cocktails took so much attention that we wanted to explore their appeal outside of the events.
THE MARKET Berwick Street. Sandwiched between a bread stand and fruit stall we sold our (yet to be named) alcoholic Cocktail Pastilles to locals, small businesses and tourists a like. Three weeks. £3000. We launched a website and called ourselves Smith & Sinclair.
THE 20,000 At first we thought it was a mistype. Five days after launching our website we had an order of 20,000 pastilles, to be included as part of (what became an award winning) marketing campaign for imbibe Live. With the deadline fast approaching we needed to find production space quickly so went to spaces that weren’t being used and unlikely kitchens - churches, schools and even a synagogue. 20,000 pastilles, 42 boxes and 2 van loads later we completed the order and moved into a rather quirky permanent site in North London.
OUR LITTLE SECRET Born out of ‘play’, we thought carefully about what brands we wanted to work with to position ours in front of our most likely customers. As we had taken something so classic, a cocktail, and flipped it on its head the perfect first brand partner had to be Secret Cinema, a brand who took something we all engaged with and made it magical by flipping the idea of ‘engagement’ around. We have consistently continued to work together and love every minute. ON SHELF Almost one year our first iteration of the Cocktail Pastilles launched across the UK, into Harvey Nichols. Fabulously positioned in the ’Wine Shop’ section of the store we displayed our first gift selection.
INNOVATION LAB ‘How has no one done it before’. It’s really hard to do. So hard in fact that we are now patent pending globally on the process and product. The retention of IP is now a core asset to our business and so we continue to innovate unique ingestible products for our own events and activities in addition to working with brands on projects they want to bring to life. #EATYOURDRINK With a year of retail under our belt we wanted to create a space that we could use to bring the brand to life. In partnership with the sensational Benefit Cosmetics we took over the ground floor of their world flagship store on Carnaby St, London to create the worlds first alcoholic sweet shop. Consumers came into our world with Candyfloss cocktails and alcoholic dip dabs we served the young at heart for 5 weeks in the lead up to Christmas