Created in Scotland, Born on the Dance Floor
Co-founders of ‘The 8O8 Drinks Company’, Tommy Danvers and Paul Pullinger, set about creating a signature whiskey blend to define todays music loving generation. 8O8 was born; with all the heritage, depth and soul of Scotch but shaped for the 21st century. They have quickly gained success in the UK and abroad, creating revenues of £200,000 in less than a year of launch.
8O8, a new global whisky brand aims to revolutionise the industry and encourage a whole new generation of whisky lovers. Blended at the North British distillery in Edinburgh, one of the oldest and most prestigious grain whisky producers on the planet; the 8O8 team have created a whisky that works both as a smooth and delicious neat serve, whilst also making it perfect for cocktails, as borne out by the 40+ creations featuring 8O8 at Ministry of Sound. The end result is a light, subtle, smooth tasting whisky, which allows its flavour to shine, whilst maintaining an irresistible back-beat and warmth when mixed. It’s not hard to see why everyone is calling 8O8 is the most delicious whisky on the planet.
In the same way Jack Daniels and Jägermeister became music legends, 8O8 intends to become the preeminent signature drink for today’s music generation. Named after the famous Roland TR-8O8 Drum Machine; the corner stone of electronic dance music. 8O8 resonates with music lovers everywhere. They have also assembled a team of drink and music industry icons, including producer and international DJ Pete Tong, Warner Music UK chairman and CEO Max Lousada, alongside ex-Diageo, Jonathan Driver one of the most respected artisanal whisky makers and ex-Red Bull CEO Harry Drnec.
Soft launching in late 2015, 8O8 has already established itself in some of the world’s greatest and most prestigious clubs and bars, including Ministry of Sound (where it outsells all other whiskies including Jack Daniels), Sub Club, Warehouse Project, and several world famous clubs in Ibiza including Blue Marlin and Cafe Mambo. Within the first year of trading, 8O8 have proved that whisky can appeal to a younger generation and have seen revenues of £200k. After successfully raising £950K on Seedrs, it is anticipated that exit will be within the next 5 years to a whisky brand looking to build a relationship with a younger demographic.