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808

Whisky Remixed

Wine and Spirits

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Company name:

808


Tagline:

Whisky Remixed


Website: http://808drinks.com/
Location:

London


Category:

Wine and Spirits

Company overview

Created in Scotland, Born on the Dance Floor


Co-founders of ‘The 8O8 Drinks Company’, Tommy Danvers and Paul Pullinger, set about creating a signature whiskey blend to define todays music loving generation. 8O8 was born; with all the heritage, depth and soul of Scotch but shaped for the 21st century. They have quickly gained success in the UK and abroad, creating revenues of £200,000 in less than a year of launch.


8O8, a new global whisky brand aims to revolutionise the industry and encourage a whole new generation of whisky lovers. Blended at the North British distillery in Edinburgh, one of the oldest and most prestigious grain whisky producers on the planet; the 8O8 team have created a whisky that works both as a smooth and delicious neat serve, whilst also making it perfect for cocktails, as borne out by the 40+ creations featuring 8O8 at Ministry of Sound. The end result is a light, subtle, smooth tasting whisky, which allows its flavour to shine, whilst maintaining an irresistible back-beat and warmth when mixed. It’s not hard to see why everyone is calling 8O8 is the most delicious whisky on the planet.



In the same way Jack Daniels and Jägermeister became music legends, 8O8 intends to become the preeminent signature drink for today’s music generation. Named after the famous Roland TR-8O8 Drum Machine; the corner stone of electronic dance music. 8O8 resonates with music lovers everywhere. They have also assembled a team of drink and music industry icons, including producer and international DJ Pete Tong, Warner Music UK chairman and CEO Max Lousada, alongside ex-Diageo, Jonathan Driver one of the most respected artisanal whisky makers and ex-Red Bull CEO Harry Drnec.




Soft launching in late 2015, 8O8 has already established itself in some of the world’s greatest and most prestigious clubs and bars, including Ministry of Sound (where it outsells all other whiskies including Jack Daniels), Sub Club, Warehouse Project, and several world famous clubs in Ibiza including Blue Marlin and Cafe Mambo. Within the first year of trading, 8O8 have proved that whisky can appeal to a younger generation and have seen revenues of £200k. After successfully raising £950K on Seedrs, it is anticipated that exit will be within the next 5 years to a whisky brand looking to build a relationship with a younger demographic.











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Description

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8O8 Whisky has a unique character, matured in bourbon casks for a period up to 8 years, 8o8 demonstrates a light and fragrant style with hints of vanilla, honey and chocolate which on tasting transform into a subtle smoothness and sweetness, making it a substantive drink on its own but also extremely versatile when mixed and it makes amazing cocktails.

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Music producer TommyD and his team, along with help from whisky aficionado Jonathan Driver, set out to create a whisky that could be enjoyed neat and as part of simple club serves and cocktails - the result is 8O8 Whisky, a grain whisky produced at the North British distillery. The name is inspired by the TR-808 drum machine. If you've ever listened to electronic music, you've almost certainly heard a TR-808 before.
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Press

Founding Team

Paul Pullinger

Co-Founder

A CEO with 25+ years experience working with blue chips such as Bass, Granada and Rank Group. Paul has CEO experience on AIM and listed his own business on The London Stock Exchange. He was also recognized by the Sunday Times as one of their top ten entrepreneurs.

Tommy Danvers

Co-Founder

Over 25 years experience in the music business, as a former DJ, Ministry of Sound pioneer, producer and songwriter, TommyD conquered the music industry at least a thousand times over and has worked with artists from Michael Jackson to Kanye West.

The rest of the team

Investors

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Backers

PITCH DECK

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select your products

Shot glasses

Price: 17.95

Quantity available: 100

4 x 50ml Shot glasses

*price include UK delivery

Estimated delivery: 3-5 business days

Bottle of 8o8

Price: 37.95

Quantity available: 100

70cl grain whisky

*price include UK delivery

Estimated delivery: 3-5 business days